SAND Copenhagen - SS22 and AW22

SAND Copenhagen was founded in 1981 by Lene & Søren Sand in Denmark. Since the brand was founded, Sand Copenhagen has achieved great national and international success. With more than 1.200 retailers in 32 countries spread across 6 different continents, Therefore we were honoured to be able to have the responsibility for the video production of their SS22 and AW22 collections.



Strategic lead: Ida Zachariae & Lotte Mørch

Creative lead: Ida Zachariae & Frederik Aaltonen

Timespan: 1 month

Key focus: Branding

Our method of execution

Planning and references

In close collaboration with the agency, Morch & Rohde, we discussed the concept, look and feel of the desired videos. They had decided to use the video content for Sand’s SoMe channels and as a hero video on their website.


We shot over two days in January 2022. The production was split up into womenswear and menswear to maintain a steady flow. We faced the challenges of having to film at the same time as the still photographer was working to optimice time . But with great communication and flexibility on set, we managed easily to get the desired shots.

Editing, grading and delivery

We had to work on a tight schedule to meet the deadline. In under a week the drafts were completed and handed over to SAND to get the green light. After we got the green light we used three days to make the final adjustments to the videos, before handing them over in every format needed.

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Phone: +45 27 66 60 50 | Email:
Address: Larsbjørnstræde 5b, 2. sal, 1454 København K | CVR: 42890782

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