M-KAE has been using video in its content marketing strategy to great success. But, most of the video content they produce is organic and not paid video. So, when M-KAE started seeing low-performance rates for video ads, they reached out for video production services.
We helped them create two short video concepts that show off their items creatively with an emotional connection, plus one BTS video that shows the lookbook shoot for M-KAE's customers.
This video series was able to tell the brand's story in a unique way by telling the back story of how each item came to life, rather than just showing off products.
Strategic lead: Maria Kragmann
Creative lead: Julius Sønderhave and Maria Kragmann
Timespan: April 2021 - May 2021
Key focus: Branding
The video was planned out in detail to come out professionally. Before the video production, we had to brainstorm what kind of theme or mood MKAE wanted for their content. MKAE wanted the video to come off playful, youthful, and confident. To do this, we narrowed down some simple yet creative concepts.
We had half of the day in Day Dream Studio, where we collaborated alongside the still photographer. We developed and perfected the video concepts through the prepared references and newfound creativity during the shooting.
The colour-grading and correction process was crucial in achieving the mood and feel we wanted during the video shoot. In close dialogue with Maria from M-KAE, we found the perfect balance of colour grading and video exposure to match the desired video outcome.
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Do you have a project in mind? We would love to hear about it and help you out by giving you a free creative session to help get your creative ideas flowing.
Phone: +45 27 66 60 50 | Email: contact@ducor.dk
Address: Grønningen 5, 1270 København K | CVR: 42890782
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