Decadent AW22 Campaign

Decadent is an authentic and strong brand that strives to deliver uncompromising and timeless bags and accessories across generations. We were asked, in collaboration with the Danish agency, Morch & Rohde to produce Decadent’s new campaign video and four colour-themed videos for their SoMe channels. 

Every SoMe video had a specific colour theme to match the bags and styling. 



Strategic lead: Ida Zachariae

Creative lead: Lotte Mørch

Timespan: 1 month

Key focus: Branding

Our method of execution

Planning and references

In our first meeting, we agreed on the general creative direction. We were curious on what kind of shots they wanted, what kind of atmosphere they wanted and what kind of pace they wanted. In collaboration with Ida Zachariae from Morch & Rohde, we got everything planned out and ready for production.


We shot at Y2 studio in Brøndby to get complete control of the lighting. One challenge we faced was doing video and photo production at the same time. In order to succeed, we had close contact with the still photographer to ensure we both got the shots we wanted.

Editing, grading and delivery

With the well-thought-out creative direction, mood board and shot list, we began the editing process. We delivered the first draft within a week to both Morch & Rohde and Decadent to get their input at an early stage. After the first round of feedback, we began finishing the grade and adding the final touches to the first cut to get the desired pace and feel. Two weeks later everything was wrapped up and ready to be published.

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M-KAE Campaign Launch 2022

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